Wednesday, November 19, 2008

An origami project - Aclasta ballerina

At the begining of this month, I took part in an origami project, which was initiated by the Novartis company. They released on the pharmaceutical market a new product for the treatment of osteoporosis , named Aclasta.
We were contacted by Mihai Lupu, head of strategy for Unconventional Advertising Concept , who asked us to fold a few hundreds of ballet dancers. :)
We couldn't find a diagram for a ballerine, so Elsix, from Romanian Origami Forum, invented one who soon became the mascot of Aclasta product.
For making this project work and for managing to fold all the models, we received help from a few other members of the forum and friends, whom we thank a lot. :)
The project took place in Brasov, and the models were given to the visitors of the Novartis stand, along with other models that Elsix and I folded "live".
Furthermore, we were more than happy and excited to teach those who wanted to learn how to fold a model themselves.
Here are some photos:

That's us playing teachers :)

And here is Mihai Lupu and Elsix:


cridiana said...

Congratulations for this event. Let's hope it won't be the last one.

Harry said...

wow that is pretty cool marketing. and nice pictures :)

Adina Paun said...

Thank you guys! :D